On edges, burning out, and the voice of the customer


Here’s your What? Who? Where? When? Why? How? for the week.

WHAT is modified design sprint?

The Modified Design Sprint (MDS) applies tools from the original Design Sprint to team brainstorming and decision making on a smaller scale. It uses timeboxing, collaborative ideation, heat map voting, and Decider overrule to mine information from team member’s brains and create a shared understanding. 

The Modified Design Sprint: Simplifying A Tried And True Brainstorming Method | Charis Horner (Text at BA Times)

WHO is managing the human side of change?

Asking your teams to apply change management first requires making the need for change management concrete. When someone is asked to change the way they do things (i.e., apply change management on your next project), the first response is usually, “Why?”

Apply The ADKAR Model When Change Management Is New To Others | Tim Creasey (Text at Prosci Blog)

WHERE can you find an edge?

Here are thirty dimensions for you to pick from. Because you know your space far better than I do, I’m sure you will identify some others. After you choose a dimension with two poles for the X-axis, pick a different dimension for the Y-axis. Plot the options your stakeholder has on the matrix.

Meaningful dimensions | Joe Newbert (Text at Newbert’s Blog)

WHEN should I do what?

More often than not, the outcome of the business analysis project is directly dependent on proper planning. The business analysis planning and monitoring activity lays out the groundwork necessary for the successful completion of the whole project.

Introduction & Guidance To Business Analysis Planning and Monitoring | Jerry Nicolas (Text at BA Mentor)

WHY am I feeling like I’m burning out?

Employee fatigue and burnout was a wellbeing concern for many employers before the pandemic. Eight months in, the problem seems to have been exacerbated by granting people the very thing they coveted the most: unlimited flexibility.

Why Are Remote Workers Facing Burnout? | Paul Taylor (Text at Paul Taylor’s Blog)

HOW can I better understand my stakeholders perspective?

Mary’s niche is a type of marketing research named “voice of customer.” She explains: “Voice of customer is a research technique that lets you get into the head of your target audience. By using voice of customer, you can find messages that evoke emotion because they hit on the pain points that a product and service can solve.

How to Get in Your Customers’ Heads for Invaluable Research | Clare McDermott (Text at Content Marketing Institute)

Until next Sunday, keep growing,

— Joe

Chief Training Officer at the Business Change Academy
Editor for Inter-View Report and Podcast Host on OneSixEight FM.

P.S. How are you feeling about 2020?