Happy 5W-1h Sunday.
Here’s your dose of What? Who? Where? When? Why? How?, a curation of articles, podcasts and videos that piqued my curiosity this week.
WHAT can I do to recapture my stakeholders focus?
If your work requires you to capture and hold the attention of someone who is on the other end of a video call, you need to understand the principles of effective interpersonal communication, especially those that are non-verbal or non-intuitive.
How To Captivate (with Vanessa Van Edwards) | Todd Henry (Voice at Accidental Creative)
WHO are your champions?
Early champions are at the start of the business analyst’s journey. And it’s important not to hear them as critics. Critics quietly figure out how to adapt as the organisation changes. They’re not in favour of the project, but they figure out the shift.
Early champions are not critics: they thrive on improvement | Joe Newbert (Text at Newbert’s blog)
WHERE is the most important blog post?
It is on the most important blog. Yours. Even if no one but you reads it. The blog you write each day is the blog you need the most. It’s a compass and a mirror, a chance to put a stake in the ground and refine your thoughts. And the most important post? The one you’ll write tomorrow.
The most important blog post | Seth Godin (Text at Seth’s Blog)
WHEN should I invest in my personal brand?
You invest a lot of time crafting and executing content marketing strategies in your paying gig. But when it comes to marketing yourself, what kind of investment are you making? Are you like the barefooted shoemaker’s kid – knowing but not following your industry’s best practices to achieve personal professional success?
How to Create a Content Marketing Strategy for Your Personal Brand | Ann Gynn (Text at Content Marketing Institute)
WHY are ethics in analysis and design important?
I looked around for a “No thanks” button or an “X”, but I almost couldn’t find one. Just before I went to click the back arrow, I noticed a very faint, tiny “X” that was nearly the same color as the CTA background. It was obvious that this site’s designers wanted to trick visitors into signing up for an email list before reading their content.
The ‘Ethics’ You Didn’t Know Existed in Design | Pamela Bump (Text at HubSpot)
HOW can I lead when everyone is tired?
Resilience is the most fundamental quality for navigating through chaos. The belief that we have the ability and the strength to overcome obstacles and perform involves a constant balancing act, and for most it is a lifelong challenge. Without resilience we tend to act indecisively or follow directions blindly.
How to Lead When Your Team Is Exhausted — and You Are, Too | Merete Wedell-Wedellsborg (Text at HBR)
And, as always, please give feedback on Twitter. Whose piece above stood our for you? What would you like more or less of? Other ideas? Please let me know. Just send a tweet to @joenewbert and put #5W1H at the end so I can find it.
Wishing you a wonderful year ahead.
Much love, and keep growing.