On better, business events, and finding out who sees opportunity


Happy 5W-1h Sunday.

Here’s your dose of What? Who? Where? When? Why? How?, a curation of articles, podcasts and videos that piqued my curiosity this week.


WHAT does my product do better?

We all know that successful product management depends on identifying a customer’s needs or wants and then delivering a product or service that satisfies these. However, in an increasingly competitive environment, product managers must be able to satisfy these needs in a way that is ‘better’ than competitive offerings.

Product Differentiation – What Does Your Product Do Better? | Brainrants (Text at Brainmates Blog)

WHO has ideas about how things can be better?

Business is the culmination of the configuration and execution around things like structure, competency, procedures, decision making, and tools. And it’s shaped over time as things like policies, habits, systems and behaviours become ingrained—the way we do things around here.

Finding opportunities | Joe Newbert (Text at Newbert’s Blog)

WHERE could we find a business advantage?

Markets change, and business models have to change in parallel. Success depends on constant business model innovation. In order to succeed, you need to get two things right: You have to target a defensible market segment, and you have to create a business model that enables you to win your target segment.

How to Create a Winning Post-Pandemic Business Model | Jonathan Byrnes and John Wass (Text at Harvard Business Review)

WHEN is business event modelling helpful?

Whatever it is you are working on, it is almost certainly made up of many, sometimes very many, pieces. Each of the pieces interacts with other pieces to achieve some valuable result. This means that there is a need to organise all the pieces so that you and your colleagues can work on relevant slices of the larger problem.

What’s the Point of Business Events? | Suzanne Robertson and James Robertson (Text at Modern Analyst)

WHY should I write a book (or an article)?

More than ten, actually. Millions of books will be published this year and for good reason. People rarely regret the effort. Everyone has their own, but here are some of the reasons to get you started: It clarifies your thinking. It leaves behind a record of where you are in this moment.

Ten reasons to write a book | Seth Godin (Text at Seth’s Blog)

HOW can I run a more efficient workshop?

In this video, I share five tips to help you facilitate your next workshop. These are quite subtle tips that I’ve picked up through trial and error in the many workshops I’ve run. Although they’re subtle, they can make a big difference.

5 tips for facilitating your next workshop | Alison Coward (Video at YouTube)

And, as always, please give feedback on Twitter. Whose piece above stood out for you? What would you like more or less of? Other ideas? Please let me know. Just send a tweet to @joenewbert and put #5W1H at the end so I can find it.

Keep growing.


P.S. Would you like to learn more about running remote workshops?